Join the SpartanNash Foundation in supporting our military heroes
VG's Grocery and our company’s charitable giving arm – the SpartanNash Foundation – are committed to building stronger communities. We do so in a number of ways throughout the year, including our annual SpartanNash Foundation fundraising campaign to support our military heroes and their families.
The retail scan campaign runs July 1-12, and the SpartanNash Foundation invites store guests to join together in supporting Team Red, White & Blue, Operation Homefront and Honor and Remember, as well as the servicemembers, veterans and military families they serve.
Store guests have the opportunity to donate $1, $5 or $10 at any checkout lane, or round their total up to the nearest dollar – and 100 percent of all funds raised during the Foundation scan campaign will be split between these three patriotic partners.
Founded in 2010, Team RWB’s mission is to enrich the lives of America’s veterans by connecting them to their community through physical and social activity. Utilizing a nationwide network of chapters and an all-new mobile app, Team RWB hosts and participates in events designed to bring veterans together and engage in the communities where they live and work.
Team RWB is the bridge connecting communities – where veterans and civilians work together and gain common understanding. Team RWB takes the best of military service – the camaraderie and the physical challenges – and creates a new family of Eagles connected through physical activity.
Already this year, the organization has had nearly 100,000 veterans and servicemembers check-in to events, both virtual and in-person.
For more information, visit TeamRWB.org.
Founded in 2002, Operation Homefront is a national nonprofit organization whose mission is to build strong, stable, and secure military families so that they can thrive – not simply struggle to get by – in the communities they have worked so hard to protect. Operation Homefront provides critical financial assistance, transitional and permanent housing and family support services to prevent short-term needs from turning into chronic, long-term struggles.
Military families have been especially vulnerable during the COVID-19 pandemic. Their financial challenges continue to mount as bills for the basics – rent, mortgage, home and car repairs, utilities, groceries and more – come due. Operation Homefront’s Critical Financial Assistance Program (CFA) has been there to support military families who are struggling to make ends meet – even in the midst of a crisis.
Thanks to the generous support of partners such as the SpartanNash Foundation, Operation Homefront has fulfilled more than 44,000 requests for assistance, providing more than $28 million in grants since the CFA program began in 2011.
For more information, visit OperationHomefront.org.
Honor and Remember, Inc.
The mission of Honor and Remember is to publicly and perpetually recognize the ultimate sacrifice of America’s military fallen heroes and their families. The organization pays tribute to all military lives lost, not only while serving on active duty but also as a result of serving.
The primary vehicle for perpetual recognition is a specific and dedicated symbol of remembrance created by this organization: The Honor and Remember Flag, which is intended to fly continuously as a tangible and visible reminder to all Americans of the lives lost in defense of our national freedoms.
Both VG's Grocery and our parent company SpartanNash are national partners and strong supporters of Honor and Remember, underwriting personal flag presentations to families of the fallen and flying the Honor and Remember flag at all company facilities. The flag artwork is also displayed on SpartanNash’s fleet of tractor trailers, which travel more than 50 million miles per year.
Through its partnership with the SpartanNash Foundation, Honor and Remember honored more than 200 families who have lost a loved one through military service with personalized Honor and Remember flags in 2019.
For more information, go to HonorandRemember.org.
Each year, SpartanNash contributes thousands of dollars, products and volunteer hours to military and veterans organizations and events, and we are proud to team up with Team RWB, Operation Homefront and Honor and Remember in this unique and powerful way. Together with our store guests and associates, the SpartanNash Foundation is proud to serve those who served.
Please join us in supporting our military heroes! Donate today!