Supporting Our Military Heroes

Join the SpartanNash Foundation in supporting our military heroes. The fundraising scan campaign runs June 27-July 8.

VG's Grocery and our company’s charitable giving arm – the SpartanNash Foundation – are launching the third companywide retail fundraising campaign in 2018, supporting our military heroes in the communities we serve.

The retail scan campaign runs June 27-July 8, and the SpartanNash Foundation invites store guests to join them in supporting Operation Homefront and Honor and Remember and the servicemembers, veterans and military families they serve.

Store guests have the opportunity to donate $1, $5 or $10 at any checkout lane – and 100 percent of all funds raised during the scan campaign will be split between these two patriotic partners.

Operation Homefront’s mission is to build strong, stable, and secure military families so they can thrive — not simply struggle to get by — in the communities they have worked so hard to protect.

For more than 15 years, Operation Homefront has provided critical financial assistance, transitional and permanent housing and family support services to prevent short-term needs from turning into chronic, long-term struggles. Recognized for superior performance by leading independent charity oversight groups, 92 percent of Operation Homefront expenditures go directly to programs that support tens of thousands of military families each year.

The mission of Honor and Remember is to create, establish and promote a nationally recognized flag to fly continuously as a visible reminder to all Americans of the lives lost in defense of our national freedoms. The flag is meant to be a public symbol of appreciation that honors all military lives lost while serving since our nation’s inception.

Personalized flags are regularly presented to individual families of fallen service members. Each personalized flag contains the name, theater of operation and date of death of the individual. The flags are presented at both private and public occasions.

Past SpartanNash Foundation scan campaign dollars have enabled SpartanNash to be a presenting sponsor of Honor and Remember’s Run for the Fallen – a five-month, 6,000-mile journey to pay tribute to fallen servicemembers.

Through our parent company SpartanNash, VG's Grocery is a national partner and strong supporter of Honor and Remember, underwriting personal flag presentations to families of the fallen and flying the Honor and Remember flag at all company facilities. The flag artwork is also displayed on SpartanNash’s fleet of tractor trailers, which travel more than 67 million miles per year.

See the complete list of our stores participating in the companywide scan campaign.

Each year, SpartanNash contributes thousands of dollars, products and volunteer hours to military and veterans organizations and events, and we are proud to team up with Operation Homefront and Honor and Remember in this unique and powerful way. Together with our store guests and associates, the SpartanNash Foundation is proud to serve those who served.