By registering for an account (“Account”) and using your Account to redeem rewards and savings (“Program”), you agree to be bound by these terms and conditions (“Terms”) In these Terms “you” and “your” refers to each customer who opens an Account. “We,” “us,” and “our” refers to SpartanNash Company and the stores participating in the Program.

1. Participating Stores. The following stores participate in the Program:

• all Family Fare Supermarkets stores
• all VG’s Grocery stores
• all Quick Stop Fuel Centers associated with these participating stores.

• Downloading the mobile app for any of the participating stores above
  • Family Fare Supermarketsapp (Apple App Store or Google Play Store)
  • VG’s Groceryapp (Apple App Store or Google Play Store)
• Visiting the in-store kiosk
• While at the check-out or by visiting the Customer Service Counter at any participating store, or
• Joining on a participating store’s website

If you enroll online, you may print a paper copy of your Card on your home printer or you may designate a participating store where you may pick up your Card at the store’s Customer Service Counter. A Card is not required to participate in the Program. Your account is not assignable.

You must be at least 18 years of age to have an Account. If you would like a member of your household who is at least 13 years of age but under 18 years of age to participate in the Program, you may request at the Customer Service Counter that we issue them a Card that accesses your Account. You will be solely responsible for the use of the Account by that person. The Program is open to individuals only and may not be used by companies, businesses, charities, corporations, partnerships or any other entity.

To obtain the available in-store savings and/or to participate in other promotions and benefits we offer at participating stores as part of the Program, you may be required to present your Card, provide us with your phone number as it appears in your Account information, or otherwise give us the information required to look up your Account at check out. If you fail to provide us with such information, you may not be able to receive in-store savings or collect points, and we will not be able to retroactively allow you do so for that transaction.

4. Points and Rewards. Some stores participating in the Program also offer you the ability to earn points and to redeem those points for Rewards. In those participating stores, you will earn one (1) point for every U.S. Dollar you spend on purchases of products, subject to the terms herein (“Qualifying Products”).

Earning Points.  Earned points accumulate in each calendar month by shopping in store or online through a SpartanNash participating store app or website. SpartanNash will convert your points, in fifty (50) point increments, to rewards of varying value and form (“Rewards”). SpartanNash has the sole discretion to determine the value and form of the Rewards. Unconverted points expire on the last day of each calendar month and unredeemed Rewards expire on the last day of the month following the month when points were earned. The maximum number of points that may be earned in one calendar month is one thousand (1,000).

Points are based on the net amount spent under these Terms (coupon savings, store or other discounts, promotions, rebates, taxes, Fastlane or delivery charges and any other savings or reductions, including Rewards are NOT included in the amount used to calculate points). Points will be earned based on the net amount spent rounded down to the nearest dollar amount. Any returned merchandise may result in the reduction of earned points or Rewards in your account.

Points may take one to two (1-2) business days to appear in your Account from the time of purchase. You are responsible for ensuring that your Account is up-to-date, and that points are posted properly. If you determine that an error was made in your Account, you must contact Customer Service within fourteen (14) days of purchase. No adjustments will be made to your Account after thirty (30) days of purchase except at SpartanNash’s sole discretion.

Redeeming Rewards. Rewards are only redeemable at a SpartanNash store, website or mobile app and must be clipped to be redeemed. Points are earned and converted to Rewards, which will appear in your Account. The website, kiosk, or mobile app interface will display the number of points and Rewards earned. Rewards will be awarded when your membership and compliance with these terms is verified by SpartanNash in its sole discretion. Rewards may fluctuate at SpartanNash’s sole discretion and are available on a first-come, first-served basis. SpartanNash makes no representations, warranties, or guarantees that any Reward will be (or will continue to be) available or offered. If you redeem a Reward and we determine that the Reward is unavailable or for whatever reason cannot be provided to you, your sole remedy will be a reinstatement of the points that SpartanNash converted into the Reward.

To redeem your Rewards, review the Reward options on the store website, app or kiosk. You may choose any Reward still available for which you have accumulated sufficient points. Click the image corresponding to the item you wish to redeem and clip it to your account. Once you have redeemed a Reward, it will be deducted from your account.  All Rewards redemptions for items are final. Rewards will not be refunded or placed back in your account for any reason after redemption except as stated herein.

We may provide Reward options that will allow you to convert your accrued points into savings based on a pre-determined conversion ratio set by us. You understand and agree that we may set the conversion ratio for any such savings in our sole and absolute discretion, and we may change such conversion ratio at any time throughout the Program.

You cannot transfer points or Rewards to anyone, and points may not be redeemed for money. The only way to use points is in pursuant to these Terms. Some Rewards may have age eligibility requirements. We reserve the right to verify your eligibility qualifications prior to fulfilling a Reward redemption.

5. Linking Accounts. Cards, a phone number or other information can be linked to a single Account. Accounts that are linked together will be identified in aggregate as a household. We will select a member of your household to designate as the “primary shopper.” In addition, any two or more customers, regardless of whether they are in the same household, can request at a participating store’s Customer Service Counter that their information be linked. To do this, the Program participants must be present and provide a picture ID. All transaction history attributable to each of the linked Accounts will be linked to the primary shopper’s Account and may be viewed by any Program participant linked to that Account. Your Account may only be in one linked relationship.

Any Program participant whose Account is linked to another Program participant may at any time request at a participating store’s Customer Service Desk that his or her information be unlinked from the other Program participant. If the primary shopper is delinked from the linked Account, we will designate another primary shopper for the linked Account.

Any digital coupons, in-store savings, promotions, or benefits that you upload to one Account may be used at any store participating in the Program. Some promotions are specific to a participating store, so not all participating stores will participate in each promotion.

Customers who request to link or unlink their Account must allow us up to 5 Business Days to implement the request. For purposes of these Terms, a “Business Day” is any day from Monday through Friday that a majority of the participating stores are open for business.

6. Keeping Information Current. You agree to submit and maintain accurate and current user information in connection with your Account. Such information includes name, mailing address, email address, and telephone number. You can update your Account information by (i) accessing your Account through our website, mobile app, or an in-store kiosk; (ii) requesting an update at the Customer Service Counter at any participating store; or (iii) calling us at 888-880-9371. For security reasons, we cannot accept changes by mail or e-mail. SpartanNash is not responsible for Rewards and/or points lost due to communication issues including change of address, incorrect personal information, incorrect email addresses or other contact information or technical issues or malfunctions. Rewards that are undeliverable for any reason whatsoever will be forfeited and the points and/or Rewards will not be refunded or credited.

7. Security of your Account. We use commercially reasonable means to protect the integrity of our systems and the confidentiality of collected data. For example, we operate secure data networks which utilize industry standard firewalls and password protection systems designed to prevent unauthorized access to our data systems. We cannot provide absolute assurances against, and will not be liable for, breaches of confidentiality due to system failures or unauthorized access by third parties. You are solely responsible for the security of your Account and your username and password to access your Account. We will not be responsible for any unauthorized access to your Account. You should not share your Account information, Card or your username and password with anyone. If your Card is lost or stolen or you believe someone gained unauthorized access to your Account username or password, notify us immediately at any participating store’s Customer Service Counter or by calling us at 888-880-9371 so we can close your Account and open a new Account in your name. We are not responsible for verifying the identity of persons using your Card or accessing your Account. Any points accrued on the prior card will not carry over to the new card and Account.

8. Privacy. At SpartanNash we value the privacy of our customers. We do not use or share information that can be used to distinguish your identity (“Personal Information”) with any third party outside SpartanNash, except as provided in these Terms.

8.1 Information that We Collect. We may collect personal information about you to conduct our business and to provide products, services and other opportunities to our customers and website users, including the discounts and benefits associated with the Program. The personal information we may collect includes:

• Information that you provide when you register for the Program, such as your name, address, email address, birth month and day, and phone number;
• Information we collect from you when you make purchases as part of the Program, or “Purchase Information,” which includes information about your purchases that we obtain when you use your Account, including date and time of purchase, contents of purchase, store location and total dollar amount of purchase; and
• Information we obtain from third parties, including for purposes of data verification, data supplementation and targeted advertising. For example, we may use a third party to verify or supplement our data, including personal information, such as when we receive updates from the National Change of Address service to ensure the accuracy of Program participant address information.

8.2 What We Do with the Information We Collect.

Identifiable personal information: We may use the personal information we collect about you in the conduct of our business. For example, we may use the personal information to:

• provide you the benefits offered through the Program;
• support our products and services;
• develop a knowledge base regarding our customers;
• mail or email information to you about promotions, offers or services we think will be of interest to you unless you choose not to receive the information when you open your Account or at a later date by notifying us at any participating store’s Customer Service Counter or by calling us at 888-880-9371;
• return lost keys attached to your Card to the address associated with your Account in our records;
• analyze and monitor consumer and customer activity;
• monitor and evaluate the success of the Program;
• notify you in the event of a product recall; and
• market our products and services to you including through targeted advertising.

Aggregate or de-Identified personal information: We may aggregate or de-identify personal information of customers who participate in the Program such that no customer can be connected with aggregated or de-identified personal information. We may use such aggregated or de-identified information to better understand the needs and preferences of our customers, identify the effectiveness of promotions, or provide new or better products and services to our customers. We may also share such aggregated or de-identified information with third parties for any purpose except as prohibited by applicable law. We may, for example, share the aggregated or de-identified information with third parties in order to allow them to measure the effectiveness of the marketing programs and advertisements provided to Program participants.

8.3 Sharing of Personal Information. We shall only share the personal information that we collect about you with third parties outside SpartanNash as set forth in these Rules or with your consent. We may share your information with third parties, including our affiliates, business partners, and those providing services on our behalf, as further detailed in these Rules.

Personal information we share includes: name, mailing address, email address, phone number, birth month and day, transaction information .

Specifically, we may share personal information with third parties who provide services to us, including without limitation, our auditors and accountants, attorneys, and third parties that (i) provide data entry services for Program applications, (ii) conduct consumer research for us, and (iii) mail materials or post advertisements for products and services in which you may be interested.

We may also share personal information with third parties for marketing and other purposes as well as with any co-sponsor(s) of contests, sweepstakes, or other promotional activities.

You may have the option to share personal information about you with voluntary programs operated by third parties that coordinate with the Program. By electing to share such personal information with third parties who operate coordinated programs, you may qualify for benefits offered under the coordinated program. If you decide to share your personal information with such third parties, please keep in mind that the personal information it will be subject to any such third party’s privacy and data collection practices.

8.4  Targeted Advertising. We engage in targeted advertising to better promote and market our stores and products. You may opt out of targeted advertising as provided below. For example, we may engage in targeted advertising by purchasing a mailing list or other information about individuals interested in certain products and combine this information with information in our database.

8.5  Other Disclosures and Data Retention. We may elect to disclose personal information about you without prior notice in response to law enforcement activity or other governmental request; to respond to subpoenas, court orders or administrative agency requests for information; to enforce our contract or property rights; to protect ourselves or others; or when required or otherwise permitted by law. All personal information that we collect may also be disclosed in connection with the proposed sale, transfer, or merger of the company or any division or business line of the company to which the personal information relates.

We may retain personal information as needed to maintain the Program and provide you with any services; to comply with any legal obligations, meet any regulatory requirements, resolve any disputes or litigation, or as otherwise needed to enforce these Rules; and to prevent fraud and abuse. If requested by law enforcement, we may also retain personal information for a longer period of time.

8.6 Children’s Privacy. We will not knowingly collect information about children under the age of 13. If you are under the age of 13, please do not register as a user and do not submit your personal information. If you are a parent who believes that we have collected information about a child under age 13, please contact us at [email protected] or at 800-451-8500 with your child’s name and address, and we will be happy to delete the information we have about your child from our records and provide information in accordance with the Children’s Online Privacy Protection Act.

8.7  Your Rights and Choices Regarding your Personal Information. Participation in the Program is completely voluntary. When you enroll in the Program, you agree that we may collect, retain, use and disclose the personal information we collect as described in these Rules. Furthermore, if you decline to participate in the Program, you may be ineligible for the discounts and other benefits provided by the Program.

You may opt out of email notifications and marketing-related emails by changing the communication preferences in your account or contacting us as detailed at the end of this policy.

Alternately, you may at any time request that we delete/erase/remove your personal data as required by applicable law by submitting such a request to [email protected] or at 800-451-8500. Doing so may require us to determine which accounts you may have with us and will require us to delete your user account(s). We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect, or in our discretion if we are not required to accommodate such a request under applicable laws.

8.8 Notice to Iowa and Nebraska Residents. As described above, in addition to using your data for our own internal purposes, we may engage in targeted advertising to better promote and market our stores and products. However, we do not sell your personal information, including sensitive personal information, make sensitive data inferences, or process your personal information for the purposes of profiling in furtherance of decisions that produce legal or similarly significant effects.

The laws of your state may give you certain rights regarding your personal information:

• Right to Correct. You may request that we correct inaccurate personal information we maintain about you.
• Right to Delete. You may request that we delete certain personal information we have collected about you, with certain exceptions.
• Right of Access. You have the right to confirm whether we are processing your personal information, to access such personal information, to understand the third parties with whom we share your personal data, and, under certain circumstances, to receive a copy of such personal information.
• Right to Opt Out of Targeted Advertising. You have the right to opt out of the processing of your personal information for the purposes of targeted advertising.

You may exercise the rights provided above through your online Account, by calling us at 888-880-9371, or at any participating store’s Customer Service Counter.

Only you or your authorized agent or other individual empowered by law to act on your behalf may make a request related to your personal information. You may also make a request on behalf of your minor child or an individual subject to guardianship, conservatorship, or other protective arrangement. When exercising your rights request, please specify which right you are exercising and be prepared to provide your name and contact information. After receiving your request, we will use the information you provided to authenticate your identity or your authority. If we cannot, using commercially reasonable means, authenticate your request without additional information, we will notify you, and we will not be able to comply with your request until you sent such additional information. We will notify you if we believe your request is fraudulent. We will not discriminate against you if you choose to exercise your rights.

We will try to respond to your request within 45 days and notify you if your request has been granted or declined or if an exception applies to your request. If we need additional time, we will contact you with the reason and the extension period. We will deliver our written response by mail or electronically, at your option. Our response will also explain the reasons we cannot comply with any request, if applicable. We will not charge a fee to process or respond to your request unless your request is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate prior to completing your request.

State law may provide you with the right to appeal our refusal to take action on a rights request within 30 days after receiving our decision by contacting us as detailed at the end of this Policy. If you are a Nebraska resident, you also have the right to appeal this refusal to the office of the Attorney General. We will try to inform you of our decision in writing within 45 days after receipt of your appeal with a written explanation of our decision. If we need more time, we will contact you with the reason and the extension period. If your appeal is denied or if you have concerns about the results of an appeal, you may contact your state’s attorney general. We will provide you contact information for your attorney general in our response.

8.9 Website Privacy Policy. If you use a participating store’s website, or any other SpartanNash website, you agree to be subject to the privacy policy that appears on the website.

9. DISCLAIMERS; LIMITATION OF LIABILITY. USE OF THE PROGRAM AND ANY OF ITS ASSOCIATED BENEFITS IS AT YOUR SOLE RISK. PROGRAM BENEFITS ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS.

SPARTANNASH COMPANY AND ITS AFFILIATED COMPANIES AND BANNER STORES AND ANY AND ALL OF THEIR RESPECTIVE AFFILIATES, DIRECTORS, OFFICERS AND AGENTS (COLLECTIVELY “PROGRAM PROVIDERS”) EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.

PROGRAM PROVIDERS MAKE NO WARRANTY THAT (i) THE PROGRAM WILL MEET YOUR REQUIREMENTS, (ii) THE PROGRAM WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, OR (iii) THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION, OR OTHER MATERIAL PURCHASED OR OBTAINED BY YOU FROM YOUR USE OF THE PROGRAM WILL MEET YOUR EXPECTATIONS.

PROGRAM PROVIDERS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO, DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA OR OTHER INTANGIBLE LOSSES (EVEN IF PROGRAM PROVIDERS HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES), RESULTING FROM: (i) THE USE OR THE INABILITY TO USE THE PROGRAM OR ANY BENEFITS THEREOF; (ii) THE COST OF PROCUREMENT OF SUBSTITUTE GOODS AND SERVICES RESULTING FROM ANY GOODS, DATA, INFORMATION OR SERVICES PURCHASED OR OBTAINED OR MESSAGES RECEIVED OR TRANSACTIONS ENTERED VIA USE OF THE PROGRAM; (iii) UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR PROGRAM DATA; OR (iv) ANY OTHER MATTER RELATING TO THE PROGRAM.

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL OR OTHER DAMAGES. ACCORDINGLY, SOME OF THE ABOVE LIMITATIONS AND EXCLUSIONS MAY NOT APPLY TO YOU.

10. Amendment to, and Termination of, these Terms. The Program is offered at the sole discretion of each participating store and SpartanNash. We reserve the right to change, amend, temporarily suspend or terminate these Terms and the Program at any time at our sole discretion. Any change in these Terms will be immediately effective when it is posted on our participating stores’ websites and made available at our participating stores’ Customer Service Counters. You are responsible for keeping informed of changes to these Terms. If you misuse your Card or Account or otherwise abuse the Program, we may in our sole discretion immediately terminate, suspend, or limit your participation in the Program without prior notice to you. If we fail to exercise our rights under these Terms on any occasion, we may elect to enforce those rights on any other occasion, at our sole discretion.

If you no longer wish to participate in the Program, simply stop using your Account. By using your Account or the associated Card, you agree to be bound by these Terms as it may be amended from time to time.

11. Governing Law. These Terms, and the respective rights and obligations of the parties hereunder, shall be governed by, and construed in accordance with, the laws of the State of Michigan, without regard to conflict of law principles.
12. Acceptance of Terms. These Terms constitute the entire agreement between you and us regarding the Program. They may not be amended except in a writing approved by us. Participation in the Program will constitute your acceptance of these Terms as they are amended from time to time.